Red Sea Global becomes first company in the world to receive ‘Optimized’ Performance Excellence Award
Company awarded highest level possible by The KPI Institute.
Riyadh, 27 Nov, 2023: Red Sea Global (RSG), the multi-project developer behind the world's most ambitious regenerative tourism destinations, The Red Sea and Amaala, has become the first company worldwide to receive the highest level (Optimized) of recognition for their Integrated Performance Excellence practices from the prestigious The KPI Institute
The certification assesses the company’s Strategy & Performance Management Architecture design and implementation. RSG was awarded the maximum accreditation, Level 5, While the average maturity level in the GCC region is a commendable three out of five. The KPI Institute’s report noted RSG’s innovation of the Balanced Scorecard methodology. The developer added sustainability as a fifth perspective, underpinning the importance of ESG and regenerative tourism for the company.
The KPI Institute, through its strategy & performance audit division, The Global Performance Audit Unit (GPA Unit), provides a holistic assessment covering five critical dimensions: Strategic Planning, Performance Measurement, Performance Management, Performance Culture, and Employee Performance Management.
Adrian Brudan, General Manager EMEA of The KPI Institute and GPA unit said: “Red Sea Global has dedicated itself to the development and enhancement of its strategy and performance management practices, aligning them with its strategic intent and industry best practices while adding sustainability as a key and core capability in order to achieve performance excellence. This commitment reflects the company's visionary leadership, dedicated workforce, and state-of-the-art performance management architecture. With this achievement, Red Sea Global sets a new benchmark for excellence within its industry and beyond.”
Last month The Red Sea welcomed its first guests. Two of its hotels are open for bookings and the Red Sea International Airport has been receiving a regular schedule of flights since September. Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment, F&B, and leisure facilities.
About Red Sea Global
Red Sea Global (RSG - www.redseaglobal.com) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. It is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025. A third destination, Thuwal Private Retreat, will open this year, and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal. RSG is a cornerstone of Saudi Arabia’s ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.
RSG is the visionary company behind some of the world’s most ambitious
development ventures, including luxury regenerative tourism destinations
such as The Red Sea and AMAALA.
Across its portfolio, RSG leverages the most innovative concepts,
strategies, and technologies to deliver projects that actively enhance
the wellbeing of customers, communities, and environments.
