Amaala

Overview

We are developing Amaala as an exquisite, luxury tourism destination that sets our guests on transformative personal wellness journeys. With a unique heritage, landscape, pristine ecosystems, and world-class yachting opportunities, we want to open the eyes of the world to the stunning beauty of the Kingdom.With Amaala, we are aiming to not only protect the environment in which we operate, but to actively regenerate it by honoring the setting in which we build and respecting the Red Sea’s unique ecology.

Overview

We are developing AMAALA as an exquisite, luxury tourism destination that sets our guests on transformative personal wellness journeys. With a unique heritage, landscape, pristine ecosystems, and world-class yachting opportunities, we want to open the eyes of the world to the stunning beauty of the Kingdom.
With AMAALA, we are aiming to not only protect the environment in which we operate, but to actively regenerate it by honoring the setting in which we build and respecting the Red Sea’s unique ecology.
This is the Toolkit that we have developed at The Red Sea Development Company and will continue to follow, and are now proudly sharing for the benefit of all.

Facts - Amaala

Facts

Strong global market fundamentals.

Sustainable at every phase.

Destination-wide smart infrastructure.

Dedicated airport.

World-class management and development team.

Unique, unspoiled ecosystems.

Triple Bay

Triple Bay is a fully integrated wellness, sports and entertainment community that reflects our ambition to create the unthinkable. Alongside opportunities for guests to experience wellness, diving, yachting, and other recreational activities, the Red Sea Marine Life Institute is a dedicated research and education centre designed to conserve and enhance the local ecosystem.

Triple Bay

Experience Amaala

Wellness & Sport

Upon completion Amaala will offer one of the world’s most exclusive luxury wellness & sports retreats that sets new global standards against the backdrop of mountains and sparkling seas. Guests will be able to enjoy a wide range of recreational activities, gain access to a sports performance academy, a world-class yacht club at Triple Bay, and active sports club facilities including equestrian, polo, camel racing, falconry, golf, and tennis.

Sustainability

With Amaala, we are spearheading a new model of development, with responsibility and regeneration at its core. To do this, we are investing in people and the planet like never before. Amaala will operate with a zero-carbon footprint, be powered by renewable energy with no connection to the national grid, and contribute to zero waste to landfill. Only 5% of the destination area will be developed. We are also creating the state-of-the-art Red Sea Marine Life Institute. Combining multidimensional guest experiences with conservation-driven research, the first-of-its-kind facility will drive global green and blue innovations, and become the beating heart of our ambitions to protect and enhance the thriving Red Sea coast of Saudi Arabia.

Sea, sun and lifestyle

With a rich natural ecosystem and warm temperatures, Amaala will offer the dream luxury lifestyle for guests. Visitors will be able to enjoy a refined yet relaxed, uncrowded, and unhurried atmosphere, and experience the Red Sea’s purity first-hand as crystal-clear waters lap the shores of a series of exclusive bays formed by the mountainous topography.

Art and culture

As a global corporate citizen, we want to bring together other forward thinkers, and this is no different in our approach to art and culture at Amaala. The destination’s Cultural Village will be an ever-evolving ode to international and Arabian contemporary art with artisan galleries and numerous installations, drawing a diverse community of tastemakers from around the world.

Smart

We are leveraging experimental technological solutions to ensure a truly circular blue economy at Amaala, from cradle-to-cradle. Smart technology, including Internet of Things tools, are playing a crucial role in delivering on our climate commitments and provide a way to track performance against targets. The approach also means we can provide integrated experiences for our guests, making their stay smooth and seamless from start to finish.

Milestones - Amaala

Development Progress

17 February 2023

AMAALA's first development phase

AMAALA’s first phase of development, Triple Bay, is set for completion in 2024 and will consist of six hotels and over 1,000 hotel keys. When fully complete in 2027, it will offer approximately 3,000 hotel rooms in around 25 hotels as well as 200 high-end retail establishments, fine dining, wellness, and recreational facilities, set across three unique communities.