Souq Amerah Socioeconomic Empowerment Project
Overview
Amerah Souq will be launched as one of RSG’s Socioeconomic Empowerment projects. It is the first market to highlight the authentic products of Umluj aiming to upskill local businesses, and enhance the current offerings to build local sourcing capacity by providing a direct market for the Small and Medium Enterprises (SMEs). It is a local market where farmers, craftsmen and artists showcase and sell different foods, merchandise, crafts and other products in a fun, lively and entertaining atmosphere. Amerah Souq will also celebrate the local culture through a series of traditional musical performances, and cultural heritage workshops in the "Tent of Tales". Amerah Souq is planned to be operated for 3 months on a weekly basis (every Friday), where vendors will be chosen and rotated to maximize the benefit of the Souq, diversify the offerings, and provide equal opportunity for all participants.
Overview
Amerah Souq will also celebrate the local culture through a series of traditional musical performances, and cultural heritage workshops in the "Tent of Tales".
Amerah Souq is planned to be operated for 3 months on a weekly basis (every Friday), where vendors will be chosen and rotated to maximize the benefit of the Souq, diversify the offerings, and provide equal opportunity for all participants.
Overflowing Happiness!
The venue was selected because of its design and color, which reflects the local culture, and because it is already an Umluj institution hosting many events and celebrations.
