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Red Sea Global launches The Red Sea Farm Cooperative to transform agricultural economy in Tabuk region


27 Aug 2023


Red Sea Global launches The Red Sea Farm Cooperative to transform agricultural economy in Tabuk region


27 Aug 2023


  • The Red Sea Farm Cooperative (Tamala) aims to develop agriculture in the Tabuk region of Saudi Arabia, working with local farmers to increase crop production.
  • Red Sea Global will use Tamala to source fresh, sustainable produce for its tourism resorts.

Riyadh, 27 August, 2023: Red Sea Global (RSG), the multi-project developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, has launched The Red Sea Farm Cooperative, also known as Tamala. 

Under the cooperative, RSG is enabling farmers to sell their produce directly to its resorts as well as introduce new farming technologies to increase production while prioritizing sustainability. 

Bringing together over 3,000 farms – many of which are growing citrus fruits, olives and dates - in the Tabuk region of Saudi Arabia, Tamala is supporting the farming community surrounding The Red Sea and Amaala destinations. 


“Empowering and supporting regional agriculture allows Red Sea Global to bring fresh and sustainable produce to our guests while delivering on our targets to source food responsibly and support the local economy,”
said John Pagano, Group CEO at Red Sea Global. 


“Moreover, the cooperative ensures that local farmers share knowledge and best practices and implement fair prices for produce. It supports local farmers in learning new approaches and how to implement new technologies, and by working cohesively with Red Sea Global, our goal is to ensure they maximize their business in line with the growth of inbound tourism to the region,”

he added.

RSG partnered with public and private sector alike to establish Tamala, including Ethmar Alriyadah Co. Ltd and Ghoroos Charitable Foundation. A board of directors has been formed to oversee the cooperative and meet the needs of the farmers involved.

Made up of 29 agricultural experts and local farmers, the board is working on help local farmers to generate maximum returns from their quality produce. Farmers will be guided by agricultural experts to increase efficiency and drive a transition to more sustainable farming methods. This includes education on modern approaches such as how to improve irrigation.

The newly appointed Chairman of Tamala, Dr. Abdullah Al-Dubaikhi, said: “Tamala represents a significant opportunity for Saudi agriculture. Our strategic plan has been developed through extensive research of Tabuk's environmental ecosystems, identifying the opportunities and challenges for local farmers as well as natural and human resources.” 

Tamala joins other community initiatives powered by RSG, including the Amerah Souq. Launched in December 2022, Amerah Souq saw a pilot series of market days hosted for the towns and villages neighbouring The Red Sea. RSG intends to launch the Souq permanently and is exploring ways to make it more sustainable with the help of government and non-government entities in the region.


About Red Sea Global

Red Sea Global (RSG - is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. It is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025. A third destination, Thuwal Private Retreat, will open this year, and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal. RSG is a cornerstone of Saudi Arabia’s ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.

RSG is the visionary company behind some of the world’s most ambitious development ventures, including luxury regenerative tourism destinations such as The Red Sea and AMAALA.

Across its portfolio, RSG leverages the most innovative concepts, strategies, and technologies to deliver projects that actively enhance the wellbeing of customers, communities, and environments.

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