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The Red Sea to join exclusive Serandipians’ luxury network


08 Jan 2023


The Red Sea to join exclusive Serandipians’ luxury network


08 Jan 2023


Riyadh, (11 January 2023): Red Sea Global (RSG), the developer behind two of the world’s most ambitious regenerative tourism projects, has confirmed its flagship destination, The Red Sea, has joined the exclusive Serandipians network of luxury travel and hospitality organizations.

Set to welcome its first guests in 2023, The Red Sea is one of the first Saudi tourism destinations in the Kingdom to join Serandipians, and is one of just a small select number of luxury destinations to join the network before officially opening to guests.

An industry-leading ecosystem drawing together the best boutique luxury travel agencies and hospitality brands from around the world, Serandipians has specifically selected The Red Sea to join its community on account of the destination’s ambition to deliver outstanding services and best-in-class accommodation in a breathtaking location along Saudi Arabia’s west coast.

• The Red Sea – a flagship destination of Saudi developer Red Sea Global – joins exclusive community of luxury travel brands, as one of the few destinations worldwide to do so before official opening

• Destination will benefit from access to unique network of the world’s leading travel agents, designers and suppliers

Combining the natural beauty of rolling sand dunes, untouched islands and abundant coral reefs with first-class luxury guest experiences, The Red Sea is poised to welcome travelers to Saudi Arabia as one of the world’s few remaining unspoilt gems. Our partnership with Serandipians will help us bring regenerative tourism to the world, and demonstrate a new kind of sustainable development that aims to enrich natural capital and benefit the environment in which we operate

Said John Pagano, Group CEO of RSG.

An impressive portfolio of 13 internationally renowned hotel brands have already announced they will have a presence at The Red Sea, including Ritz Carlton Reserve and Miraval hotels, the first to operate in the Middle East.

In addition to some of the world’s leading luxury hotels, travelers will enjoy a bespoke and unique experience at The Red Sea that caters to every need. Guests have the chance to make the most of the very best high-end restaurants, once in a lifetime cultural and historical activities, a wide range of outdoor excursions such as stargazing and camel trails, and sporting activities including scuba diving, horse riding and hiking.

Diana Nuber, Director of Partnerships and Media Relations said: “We will work with The Red Sea and our wider community of luxury travel professionals to entice travelers to this truly spectacular part of the world, and strengthening Saudi Arabia’s exposure within our network. Ahead of opening, The Red Sea already has demonstrated a commitment to world-class luxury facilities and services, with an impressive roster of five-star brands, many of them already our partners, choosing the destination to open their very first hotels in Saudi Arabia.”

As part of Serandipians, The Red Sea will benefit from the promotion of its astounding luxury offering across a global community of the world’s leading travel agents, as well as designers and suppliers to the luxury travel industry.

In order to join the Serandipians community and benefit from its elite network, destinations must meet strict eligibility criteria as part of a thorough review process. This includes a 5-star property rating, references from a number of partners and suppliers, and the provision of luxury added-value services for guests such as ease of booking and wellness offerings including spa facilities. Adventure and experiential travel are also high on the eligibility criteria list to become a Preferred Destination.

The Red Sea is a luxury tourism destination with the aim of being the world’s most ambitious regenerative tourism project.

It is being developed over 28,000 square kilometers of pristine lands and waters, including a vast archipelago of more than 90 islands. The destination features sweeping desert dunes, mountain canyons, dormant volcanoes, and ancient cultural and heritage sites.

The Red Sea has already passed significant milestones and work is on track to welcome the first guests in 2023, when the first hotels will open. Phase one, which includes 16 hotels in total, will complete in 2024.

Upon completion in 2030, The Red Sea will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include an international airport, luxury marinas, golf courses, entertainment, and leisure facilities.

About Red Sea Global

Red Sea Global (RSG - ) is a closed joint-stockcompany wholly owned by the Public Investment Fund (PIF) of SaudiArabia. It is a vertically integrated real estate developer with adiverse portfolio across tourism, residential, experiences,infrastructure, transport, healthcare, and services. This includes theluxury regenerative tourism destinations The Red Sea, which beganwelcoming guests in 2023, and AMAALA, which remains on track to welcomefirst guests in 2025. A third destination, Thuwal Private Retreat, willopen this year, and RSG has also been entrusted with refurbishment worksat Al Wajh Airport, focused on upgrading the existing terminal andinfrastructure, and building a new international terminal. RSG is acornerstone of Saudi Arabia’s ambition to diversify its economy. Acrossits growing portfolio of destinations, subsidiaries and businesses, RSGseeks to lead the world towards a more sustainable future, showing howresponsible development can uplift communities, drive economies, andenhance the environment.

RSG is the visionary company behind some of the world’s most ambitious development ventures, including luxury regenerative tourism destinations such as The Red Sea and AMAALA.

Across its portfolio, RSG leverages the most innovative concepts, strategies, and technologies to deliver projects that actively enhance the wellbeing of customers, communities, and environments.

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