Amaala unveils first hotel brand with focus on luxury and longevity
Riyadh, 26 February 2023: Red Sea Global (RSG), the developer behind the world’s most ambitious regenerative tourism destinations, Amaala and The Red Sea, has today announced a partnership with leading longevity clinic and wellness brand, Clinique La Prairie.
The partnership involves the development of a high-end 36,115 sqm Clinique La Prairie Health Resort within Amaala, which is located on Saudi Arabia’s north-western coastline. The exclusive resort will offer 66 ultra-luxury suites and 13 Branded Residencies.
Exceptional architecture
Clinique La Prairie’s approach to wellbeing prioritizes longevity. This is symbolized by the central “Longevity Plaza” leading to four distinctive areas of the resort corresponding to each one of the property’s pillars – medical care, nutrition, movement and wellbeing. These sections will host a vast array of activities and facilities, including all the latest technologies developed over 90 years by Clinique La Prairie to enable clients to live a longer, healthier, and fuller life.
The resort also features a diagnostics lab, museum, beach club, workshop and training rooms, private dining space, and even a cooking school, ensuring visitors can embark on an inimitable journey of rejuvenation and self-discovery.
Landscaping around the property is vital to architect John Heah’s vision for the resort. Idyllic gardens are used to establish a sense of place and tranquility and add to the connected journey for visitors.
Taking guests to a new state of mind
Clinique La Prairie has a unique approach to wellbeing, combining leading preventative medicine, genetics and epigenetics with bespoke lifestyle and nutrition plans always grounded in the latest sciences. Using the CLP Longevity MethodTM, medical specialists and holistic experts will provide guests with highly personalized revitalizing, immune-boosting and transformative itineraries over one week or longer stays, to embrace health and life to its fullest potential.
The clinic’s expert will work to slow time, as well as restore visitors’ internal balance and remedy a wide range of conditions, including fatigue, anxiety, digestive disorders, insomnia, diabetes and more. Cutting-edge science and ancient healing practices combine to offer holistic practices.
Clinique La Prairie will offer synergistic treatments to rejuvenate inside and out. The medical pillar will include advanced diagnostics lab and radiology, physio, neuroscience, dermo, aesthetics, and dentistry. On the wellbeing side the destination will provide cryochamber, hyperbaric suites, IV infusion and a series of next-generation therapies to be unveiled, all of which contribute to Amaala’s standing as a distinctive wellness destination.
Respecting surrounding environments
Sustainability is a cornerstone of Amaala, with the entire destination set to be powered by 100% renewable energy. Respect for flora and fauna also runs through every aspect of the resort’s design. For instance, Amaala’s buildings have been brought around 100 meters back from the coastline to avoid interference with the natural habitat of the Red Sea’s fragile turtle populations. Lighting is also carefully used to protect the night sky and limit the impact of artificial light on wildlife.
Simone Gibertoni, CEO of Clinique La Prairie, stated: “At Amaala, we are creating the most important Health and Longevity-focused resort ever developed. We’re delighted to be building our very first full-scale destination in such an extraordinary setting and to help bring Red Sea Global’s vision of regenerative, ultra-luxury tourism to life.”
Phase one of the destination is well underway and expects to welcome its first guests in 2024. It will consist of eight resorts offering upwards of 1,300 hotel keys.
Upon completion, Amaala will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and estate homes, alongside high-end retail establishments, fine dining, wellness, and recreational facilities.
About Red Sea Global
Red Sea Global (RSG - www.redseaglobal.com) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) ofSaudi Arabia.
RSG is a global multi-project developer, seeking to lead the world towards a more sustainable future, showing how responsible and regenerative development can uplift communities, drive economies, and enhance the environment. The protection of natural capital is central to all development decisions, as the organization seeks to create abetter future for all.
A cornerstone of Saudi Arabia’s Vision 2030 ambition to diversify its economy, RSG is playing a key role in transforming the nation, by creating exciting opportunities for young Saudi talent and the private sector, as it develops built assets and destinations across multiple sectors that make a positive impact for people and planet.
RSG is the visionary company behind some of the world’s most ambitious development ventures, including luxury regenerative tourism destinations such as The Red Sea and AMAALA.
Across its portfolio, RSG leverages the most innovative concepts, strategies, and technologies to deliver projects that actively enhance the wellbeing of customers, communities, and environments.
