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We are developing AMAALA as an exquisite, luxury tourism destination that sets our guests on transformative personal wellness journeys. With a unique heritage, landscape, pristine ecosystems, and world-class yachting opportunities, we want to open the eyes of the world to the stunning beauty of the Kingdom.

With AMAALA, we are aiming to not only protect the environment in which we operate, but to actively regenerate it by honoring the setting in which we build and respecting the Red Sea’s unique ecology.

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Hidden in plain sight on Saudi Arabia’s northwestern coast, our three communities are easily accessible by air, road, and sea, connected to the iconic marinas of the Mediterranean Sea and within three hours flying time for 250 million people.


We are leveraging experimental technological solutions to ensure a truly circular blue economy at AMAALA, from cradle-to-cradle. Smart technology, including Internet of Things tools, are playing a crucial role in delivering on our climate commitments and provide a way to track performance against targets. The approach also means we can provide integrated experiences for our guests, making their stay smooth and seamless from start to finish.

Development Progress

AMAALA’s first phase of development, Triple Bay, is set for completion in 2024 and will consist of six hotels and over 1,000 hotel keys. When fully complete in 2027, it will offer approximately 3,000 hotel rooms in around 25 hotels as well as 200 high-end retail establishments, fine dining, wellness, and recreational facilities, set across three unique communities.