Red Sea Global becomes first company in the world to receive ‘Optimized’ Performance Excellence Award

Company awarded highest level possible by The KPI Institute.

Riyadh, 27 Nov, 2023: Red Sea Global (RSG), the multi-project developer behind the world's most ambitious regenerative tourism destinations, The Red Sea and Amaala, has become the first company worldwide to receive the highest level (Optimized) of recognition for their Integrated Performance Excellence practices from the prestigious The KPI Institute

The certification assesses the company’s Strategy & Performance Management Architecture design and implementation. RSG was awarded the maximum accreditation, Level 5, While the average maturity level in the GCC region is a commendable three out of five. The KPI Institute’s report noted RSG’s innovation of the Balanced Scorecard methodology. The developer added sustainability as a fifth perspective, underpinning the importance of ESG and regenerative tourism for the company.

The KPI Institute, through its strategy & performance audit division, The Global Performance Audit Unit (GPA Unit), provides a holistic assessment covering five critical dimensions: Strategic Planning, Performance Measurement, Performance Management, Performance Culture, and Employee Performance Management.

Adrian Brudan, General Manager EMEA of The KPI Institute and GPA unit said: “Red Sea Global has dedicated itself to the development and enhancement of its strategy and performance management practices, aligning them with its strategic intent and industry best practices while adding sustainability as a key and core capability in order to achieve performance excellence. This commitment reflects the company's visionary leadership, dedicated workforce, and state-of-the-art performance management architecture. With this achievement, Red Sea Global sets a new benchmark for excellence within its industry and beyond.”

Last month The Red Sea welcomed its first guests. Two of its hotels are open for bookings and the Red Sea International Airport has been receiving a regular schedule of flights since September. Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment, F&B, and leisure facilities.