The master plan was informed by a comprehensive marine spatial planning simulation, the largest ever undertaken, to model the environmental impact of the development and operation of the destination. Based on the simulation and the amendments made to the master plan in light of the findings, we are targeting a net positive conservation impact of up to 30 percent over the next two decades.
Specific initiatives in place to protect, preserve and enhance the environment include a 100 percent reliance on renewable energy, a total ban on single use plastics, zero waste-to-landfill and an aspiration to 100 percent carbon neutrality. Where technical solutions do not yet exist for other sustainability challenges, we will seek to develop them.
We will also be carefully managing visitor numbers to reduce over-tourism and the negative environmental impact that may result.
An extensive smart destination management system will allow us to closely monitor the impact of operations on the natural environment to ensure that we deliver on our uncompromising commitment to sustainable development.
Uniquely diverse
At 28,000 square kilometres, the Red Sea Project on the Western coast of Saudi Arabia between the cities of Umluj and Al Wajh is one of the most ambitious tourism development projects ever.
It includes 200km of coastline and an archipelago of 90 untouched islands, dormant volcanoes, desert, mountains, natural treasures and a rich variety of wildlife. The Red Sea is one of the world’s most exquisite marine environments.
Conveniently located within an eight-hour flight of 80 percent of the world’s population, the area offers the perfect combination of luxury, tranquility and outdoor wellness pursuits to meet the evolving needs of the modern luxury traveler.
In addition, the area is steeped in cultural history. The destination is crisscrossed by ancient trade and caravan routes. Rock carvings and petroglyphs stand mute testament to the destination’s extensive heritage.
